Operation: Save Mother Earth!


Many people are unaware of the fashion industry's impact on our planet. Here are some facts you may be surprised by:Β 

  • Each year the fashion industry consumes 93 billion cubic meters of water, this meets the consumption needs of five million people
  • About 20% of the wastewater in the world is a result of fabric dyeing and treatment
  • Out of all the fiber used in manufacturing clothing 87% is incinerated or tossed into a landfill
  • The fashion industry contributes to 10% of yearly global carbon emissions, this is more than all airplane flights and mail by sea combined. At this rate the fashion industry will increase it’s greenhouse gas emissions over 50% by 2030
  • With our current demographic and lifestyle patterns, global consumption of apparel will increase from 62 million metric tons (2019) to 102 million tons in 2029
  • Each year about 500,000 tons of plastic microfibers are discarded into the ocean which is equal to 50 billion plastic bottles. These microfibers cannot be removed from the water and can make their way into the food chain
  • The average shopper today buys 60% more clothing than consumers in 2000. As a result of buying more clothes these shoppers discard more clothes
  • Less than 1% of clothing is recycled into new clothing, and it is estimated about 500 billion USD are lost due to clothing that is not worn, recycled, or donated

Information from reports by the United Nations Environmental Programme and the Ellen MacArthur Foundation in 2019

Omnee World’s Commitment to Prevent the Death of Mother Earth

  • 10% of all profits are donated to organizations who are committed toΒ make an impact
  • Manufacturing clothes with recycled materials
  • Reworking used clothing and fabrics as opposed to buying new fabric
  • Shipping products in biodegradable mailers and kraft paper.Β 
  • Eco-friendly stickersΒ 

How to Reduce Your Carbon Footprint in the Fashion World

The best thing you can do is to actually wear the clothes you buy. The average lifespan of a T-shirt is 30 uses. If you were to double the lifespan of a T-shirt to 60 days, it's environmental impact would be lowered by 49% (Malin Viola Wennberg, 2019). Here are some other ways to lower the environmental impact of your clothing:

  • Buy clothes from retailers who use recycled materials or rework old fabrics
  • Recycle your old clothing
  • Repair your clothing
  • Donate clothes you don’t wear
  • Buy clothes that you actually need
  • Buy quality clothing that will last
  • Buy second-hand clothing
  • Wash full loads of laundry on cold and use non-abrasive detergents
  • Hang-dry clothing
  • Don't wash your clothes, just wear deodorant
  • Ok wash your clothes...Β but maybe that T-shirt you wore yesterday could have been worn another day.. or two